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Win-Win Cooperation and Business Strategy


What kinds of lighting supplier do you want to find and cooperate from China? We might say suitable product range, good quality, best price, fast and professional reply and delivery. It’s correct but not a very clear description when you start to find a new supplier in China. As we know a big China lighting company usually have an excellent team to run a variety of product range and well for quality control, delivery guarantee and communication. But sometimes they have some problem to cooperate with middle and small size company for price, technical/marketing support and even to refuse small orders.

As a middle or small size company, they are better to run several focused lighting product range. But maybe weaker on the customer service mentioned as above. According to your requirement, mostly it’s not easy to find a very suitable company to run long term Win-win cooperation.

We Thorshine Lighting is now run by a very professional and young energetic team includes R&D, Sourcing Dept., QC, Salesman, Marketing and Production assembly. The main leaders have 5 to 10 years experience in this Lighting industry. As it reflects we keep releasing more than 10 new items lighting products per year based on unique design and good quality control. It’s also important that we always protect the product value and share marketing support with every client in the market. It’s not our strategy to offer the products to many client in one country.


Sales Channels

With many years’ manufacturing and exporting, we have good cooperation with different types of clients includes Wholesaler, Importer, Distributor, Project Consultant and Installation company. It’s good to share our experience for the requirement by different sales channel. We could keep offering our standard light range and do ODM service.

Quality Control

Our standard warranty is 3 years. There are also some customized products for longer or shorter warranty based on the market. It well runs based on our excellent team for material sourcing and control and technical support. For some key material such as LED driver and Plastic/Aluminum lamp body, they are sourced from some important industry area i.e. Shenzhen, Dongguan, Foshan, Xiamen, Jiaxing, Ningbo based on bulk purchasing.


Marketing & Technical Support

After a period of cooperation and know each other further, we could offer marketing support for the necessary marketing activity. It’s also warmly welcomed to do ODM products after you trust our ability.


Win-Win Cooperation

As we know the competition in the market changed a lot in recent years. Lower stage to step into Lighting industry, more convenient for shopping and communication through Internet and even AI (Artificial Intelligence) in not far future. It goes harder for Marketing, Stock Control, Logistics and CRM. We should know the rapid growing i.e. Amazon and some big Lighting shops. Even if they are running the middle/low level product range now, they deserve to step into high level quality with their many advantages on AI analyse and well managed sales channel and logistics.

We hope to stand together tightly with our clients based on our strong advantages in product management in China. Alliance between gaints with you based on your marketing. Then it will be better for both to go further.